Business in Bloom Case Study | Kingdom Strategies & Solutions

Why it matters

Black-Owned Businesses Face Steeper Odds, and Every Customer Counts.

41%

Active Black business owners dropped 41% from February to April 2020, the steepest decline of any group.

Black

41%

Latinx

32%

Asian

26%

All owners

22%

White

17%

Source: Federal Reserve Bank of New York (2020)

3.5%

Black New Yorkers make up about 22% of the city, yet own just 3.5% of its businesses.

Population22%

Businesses3.5%

Each icon is one of 100 New York City businesses.

Source: Center for an Urban Future, based on U.S. Census Bureau data

The story

Leading the Concept from Start to Finish

Phase 1

Pitch

We pitched the concept, and both hosts came on board.

Phase 2

Partners

We secured seven Black-owned businesses and gathered their input.

Phase 3

Plan

We managed the entire project in ClickUp, mapping every task, owner, and deadline so both partner organizations stayed seamlessly aligned.

Phase 4

Build

When a vendor could no longer produce the printouts, we built the app in five days.

Phase 5

Crawl Day

We led on-site operations and kept every team on track, ensuring a flawless attendee experience from start to finish.

One Plan, Two Organizations

Baddies in Tech and Women in Power Collective hosted the crawl and promoted the event on social media. Operationally, they focused on community reach and audience engagement, while Kingdom Strategies & Solutions led 100% of the project management, vendor coordination, and technical execution. We built and managed the master plan in ClickUp, ensuring every task across all organizations stayed on track, and supported both hosts with live on-site management and social content during the crawl.

With each business

Built with and for Each Business

We wanted to partner with each business to highlight what makes it special, and to educate and immerse attendees along the way. The scavenger hunt was designed to spark curiosity, like discovering a favorite menu item.

Interesting FactsThe history, founder story, or mission behind each business.

Something to DiscoverA product, service, or menu item that tells the business’s story.

A Question for the TeamA conversation starter with the people behind the business.

What we built

Why we built an app

A Solution, Not a Substitute

Five days out, a vendor was no longer able to produce the printed materials. Instead of scaling back, we built a custom app that made the experience stronger for attendees, hosts, and every partner business.

Kept the Experience Whole

Both routes, all 36 challenges, and the final reveal survived the change in plans.

No Tutorial Needed

Attendees opened a link on their phones and started playing.

Live from Start to Finish

Answers were scored as they arrived, so results were ready at the celebration.

Visibility for Everyone

Hosts and team leads could see where each team was in real time.

Preview of the Custom App

The App We Imagined, Designed, and Built

What Teams Saw on Their Phones

The Attendee Experience

9:41●●● ▮

BUSINESS INBloom

Enter your name and team code to join.

YOUR NAME

Maya

TEAM CODE

••••••••

Join the Hunt

PRESENTED BY

WOMEN IN POWER COLLECTIVE

Team Login & Opening Animation

Attendees join with a name and team code, then a gold route reveals the mission.

Skipped-Challenge Alert

Before a team submits a stop, the app flags anything skipped.

Scratch-Off Reveal

The final destination appears once every stop is complete.

Results

Answers are counted, then teams scratch to reveal the winner.

Every Team, Every Answer, in Real Time

The Admin Dashboard

The app’s back end, where organizers tracked both teams and scored every answer. It was simple enough that the two team leads and partners from Baddies in Tech and Women in Power Collective could follow along, with no technical overwhelm.

Where Is Everyone?

Both teams, side by side, in real time.

What Needs Attention?

New answers line up in order, so nothing slips through.

What Did They Answer?

One tap scores each answer: Correct, Partial, or Incorrect.

Admin ControlPhotos

Uploaded Photos

What Did They Share?

Every photo and Story, together in one gallery.

Team guide

Prepared to Guide, Not Compete

A written guide built from real app screens, so the two team leads could guide attendees along the route and serve as liaisons. Each team had its own Google Maps route link.